Camp CeO: Strategies for Success Campaign Summer 2024

This campaign highlights Camp CeO, a four-month-long project I planned and executed for the Center for Educational Opportunity’s annual Strategies for Success workshop. The week-long event brings incoming students to campus early to connect with peers in the program and prepare for their college journey. I developed the full creative theme, Camp CeO, and built out a complete brand guide to keep the visuals cohesive across every piece of content. From this, I designed promotional flyers, presentation decks, and custom bandanas that students wore throughout the week. During the workshop, I also captured and shared photos daily on our Instagram to boost engagement and build excitement around the experience. This page showcases the full scope of the campaign, from concept to execution, and how a strong creative direction can shape an immersive and memorable student experience.